Thursday, November 1, 2012

Frebaco Kvarn FrasMüsli and the Smell of Bread



I recently received a bag of Frebaco Kvarn FrasMüsli to test. Frebaco Kvarn FrasMüsli is marketed as a hybrid between muesli and cereals, giving you crispy flakes as well as less-crispy muesli. There are three varieties to choose from: melon raspberries, blueberry vanilla and banana mango coconut. I selected the latter.

The market is flooded with all sorts of mueslis. Why is this any different, or better? When you see the picture above you probably think the muesli looks like most other mueslis, nothing special. I don’t blame you. I had the liberty of reading the ingredients list and trying it. Frebaco Kvarn FrasMüsli is different from other mueslis. I was surprised since I thought whatever variety you could think of was already available. What makes this one different, in addition to the muesli cereal combination, is that the muesli contains 21% flavoured cereal, giving it extra flavor. Imagine something like rice crispies but with flavor. I know that flavoured rice crispies do exist but I haven’t seen them in mueslis. The flavoured cereal is in addition to the banana chips, roasted coconut and mango crisp that the muesli contains. One downside with having extra flavor is added sugar, albeit a relatively small amount. Perhaps this is not a downside. After having this muesli you may be motivated to do some exercise. Maybe!

The muesli is higher priced. It is made of quality ingredients and is free from nuts. Coconut is not considered a nut, just like strawberry is not a berry!

Overall this ‘innovative’ muesli is good but not great. Instead of the flavoured cereal I would have preferred more dried fruits. But that’s just my opinion, the market will decide the fate of this new product.

Today's Favourite Photo
Witch Hats



Today’s Favourite Blog
Source: Daily Mail
Researchers believe that the smell of freshly baked bread may make us kinder to strangers. The research, published in the Journal of Social Psychology, suggest certain smells trigger a positive mood that leads to a greater degree of altruism, or unconditional concern for the welfare of others.

An experiment was done involving eight young men and women volunteers who were told to stand outside either a bakery or a clothes boutique. The volunteers pretended to be looking for something in their bags as they stepped in front of a passing shopper. As they walked a few feet in front of the shopper, they dropped a glove, handkerchief or packet of tissues. Two observers stood about 60ft away. 

It was found that when the volunteers dropped the items outside the bakery, 77 per cent of passers-by stopped and helped recover the lost items and hand them back to their owner. Outside the clothes shop only 52 per cent of strangers helped. The experiment was repeated up to 400 times.

I remember someone mentioning to me long time ago that when selling a house, bake some muffins when you are expecting the potential buyers to come in. The aroma will make a difference.

12 comments:

  1. Love those witch hats! I've seen something similar using chocolate Hersheys kisses but this biscuit version looks fabulous :)

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  2. The aroma of baking bread definitely puts a smile on my face. I love those witch hats..so creative!

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    1. Its amazing - what flour, water and yeast does

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  3. The müsli looks very interesting although I never have müsli and never buy it. The baked bread aroma is so irresistible... I get instantly hungry, but I would never guess it makes me kinder...

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    1. Interesting? You are too polite:)
      I think there is a saying "a hungry man (or woman) is an angry man (woman).

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  4. Muesli is boring stuff. I've had cereal with toasted coconut and dried bananas and dried fruit, so I'm guessing this muesli would be tastier than the usual ones.
    The aroma of baking bread is heavenly .... never noticed if I was any kinder on that particular day I baked. The smell of coffee also puts me in a good mood :)

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    1. Unfortuntely its not tastier than others:( But priced much higher!
      I think perhaps they should do research outside a cafe - to test coffee aroma.

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  5. Nice muesli, flavored technology, hmm! I LOVE that bread smell experience making people be nice lol.

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    1. Not sure if thats a good technology/invention?

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  6. Gah, I got some muesli once... what was it... Pertwood Farms Organic muesli, from England I think. That stuff... was terrible. No fruit, just hard grains... and when I say hard grain I'm talking HARD grain. Unprocessed kernels of wheat for example. I really thought I'd damaged my teeth eating that because one doesn't expect to bite down on little rock-like things in cereal. To be honest, muesli can be very hit or miss - I prefer to make my own most of the time.

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    1. Never heard of that brand, will steer clear if I see it:)

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